Macro-Environmental Analysis

Macro-environmental analysis is strategic in nature and will focus on specific macro-environmental conditions or policies that may impact the delivery and financing of health care services and product. Macroenvironmental analysis is traditionally the first step in the development of a strategic plan; sometiems referred to as external market analysis or political, economic, social, and technological (PEST) analysis.

Credits

3 credits

Course Code

AHD 716