University of Alabama
A case-study-based course devoted to the development of critical and strategic thinking skills needed to plan and execute advertising campaigns and related projects, with an emphasis on the decision- making process in regard to difficult ethical, leadership and revenue based scenarios, among others. Also emphasizes using research to effectively assess performance and competently develop a strategic communication plan. least C- or above.
3 credits
APR 270
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
