University of Alabama
A case-study-based course devoted to the development of critical and strategic thinking skills needed to plan and execute public relations campaigns and programs, with an emphasis on using research to effectively assess public relations situations and competently developing a strategic communication plan. Also emphasizes development of the critical thinking skills necessary to evaluate and critique strategic communication plans.
3 credits
APR 271
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
