Intro to Channels and Messaging
University of Alabama
CourseAPR 290
This course is designed to introduce students to the evolving landscape of paid, earned, shared and owned (PESO) media channels used by advertising and public relations professionals, as well as how to develop persuasive, channel-specific messaging for various audiences. Prerequisite(s) with concurrency: APR 241
Credits
3 credits
Course Code
APR 290
Related Courses
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite