Brand Experience V

This course teaches students to develop strategic messages across print, digital, and social media and evaluate how conceptual direction and message must shift to accommodate various media. Students strengthen their verbal and visual conceptual skills and elevate their research abilities to create dynamic advertising campaigns, and unify brand position with communication. Prerequisites: ARTC 3303 and ARTC 3304 all with grades of "C" or better.

Credits

3 credits

Course Code

ARTC 4302