Advertising Campaigns II
University of South Alabama
CourseCA 478
Students develop a strategic integrated advertising campaign for a selected client. Campaign development includes the integration of research, planning and objective setting, branding, message, media and creative strategies, promotions, budgeting and evaluations. Culminating experience for advertising and brand communication students.
- Credits
3 credits
- Course Code
CA 478
Related Courses
Prerequisites, corequisites, and courses that build on this one