Persuasion

The primary goal of this course is to provide students with a solid grounding in theories, principles, and strategies of social influence as they apply to everyday contexts in which influence attempts take place. Students gain familiarity with findings from empirical investigations on persuasion, social influence, and compliance-gaining, and learn about strategies and techniques of persuasion relating to a wide variety of real-life communication contexts, situations, and settings.

Credits

3 credits

Course Code

CO 421