University of North Alabama
This course explores the art and science of writing for Public Relations (PR) and Integrated Marketing Communications (IMC). Students will learn how to craft compelling, strategic messages for a variety of platforms, including press releases, media kits, social media posts, advertising copy, and promotional materials. Emphasis will be placed on understanding the synergy between PR and IMC efforts to create cohesive, brand- aligned messaging.
3 credits
COM 390
Prerequisites, corequisites, and courses that build on this one
