Jacksonville State University
Students will learn data-driven decision-making; learn to assess metrics, and distill digital data for maximum value from R&D to customer service to social media marketing; use analysis to craft experiences that will reflect individual customer's needs, expectations, and behaviors; measure digital media ROI: sales, leads, and customer satisfaction
3 credits
COM 412
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
