Consumer Decisions
University of Alabama
CourseCSM 303
An introduction to the role of consumers in society. Historical, theoretical, and practical consumer decision making concepts provide a foundation for understanding consumer decisions in markets. Emphasis is on how consumers make decisions in the marketplace; consumer choice frameworks; information search; consumer protection; and rational choice.
Credits
3 credits
Course Code
CSM 303
Related Courses
Prerequisites, corequisites, and courses that build on this one