Troy University
Entrepreneurial success depends not only on innovative ideas but also on the ability to influence otherscustomers, investors, partners, and teams. This course delves into the principles of influence and persuasion that are critical to building and growing entrepreneurial ventures. Students will explore the psychological and strategic foundations of effective influence, learning how to persuade others ethically and effectively in the entrepreneurial context.
3 credits
ENT 4410
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
