SOCIAL MEDIA TOOLS II: MONITORING AND ANALYSIS

Learn how to develop and manage social media strategies based on the social media campaign created in ETWR 1471. Use analytical tools to establish metrics for measuring results of these strategies. Maintain and modify social media venues such as Facebook, Twitter, forums, blogs, YouTube, LinkedIn and podcasts. Analyze data, identify promoters of, and threats to, organization reputation and brand. Develop policies regarding best practices and ethics for social media strategies.