Advertising Practicum II

Practical and distinctive application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets that are unique to each semester and professional client. As part of a two-course practicum experience, students are allowed to repeat this section of the practicum, for a maximum of 8 credits.