Applied Marketing Research

This course covers the fundamentals of the marketing research process, including problem definition, research design, research performance, collecting, inputting and analyzing data using IBM SPSS software, interpretation of statistical results into managerial insights, and the presentation of those results to business managers. MBA 659. Green and Gold Fund Investment Portfolio Management. 3 Hours. The Green and Gold Fund is UAB's student-managed investment portfolio.

Credits

3 credits

Course Code

MBA 658