Media Management
University of Alabama
CourseMC 425
The structure and function of media organizations. The decision-making processes inherent in running complex media businesses. Effective leadership styles. Traditional marketing perspectives applied to media. Laws and regulations that affect media management. Writing proficiency is required for a passing grade in this course.
Credits
3 credits
Course Code
MC 425
Related Courses
Prerequisites, corequisites, and courses that build on this one
Prerequisites
Complete these courses before enrolling