University of North Alabama
This course is an introduction to the language and issues of marketing. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Major topics include targeting, positioning, market segmentation, product development, promotion, distribution, and pricing. Other topics include marketing research, international marketing, ethics, consumer behavior, B2B marketing and services.
3 credits
MK 360
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Service Marketing
Marketing Strategy
Marketing Communications
Retail & E-Commerce
Marketing Research
Consumer and Market Behavior
Hospitality and Tourism Marketing
Transportation and Logistics
Entrepreneurial Marketing
Digital Marketing
Social Media Marketing
Principles of Category Management
Integrated Marketing Communications
Supply Chain and Operations Management
Entrepreneurship
