University of North Alabama
This course is a study in how digitally oriented technologies, from websites and social media platforms to artificial intelligence and machine learning are being applied in the marketing, branding, and generating of data as they relate to organizations, products, services, and customers. It is designed to provide business students with the ability to better understand and compete in today's digital environment.
3 credits
MK 687
Prerequisites, corequisites, and courses that build on this one
