Retail Store Management
Talladega College
CourseMKT 335
A study of the policies, practices, and methods of efficiently operating retail stores. Areas covered include store locations, layout, organization, merchandising, planning, pricing, procurement, store operations, personnel management, stock control, sales promotions, the retailing mix, assortment planning, etc. Emphasis is given to contingency theory of management.
- Credits
3 credits
- Course Code
MKT 335