Marketing Analytics Foundations

The course explores data analysis techniques that are applied to real- world business problems. Students will learn how to analyze business data and how to make strategic decisions. In addition, students will learn how to monitor and predict marketing and sales metrics and how to turn data into actionable plans. Through discussions of marketing concepts and hands-on projects and assignments, students will learn how to use analytics to create positive organizational outcomes.

Credits

3 credits

Course Code

MKT 4340