Marketing Data Visualization

This course delves into the role of data visualization in modern marketing. Students will use the industry's top data visualization tools to analyze and present marketing metrics for actionable insights. We'll tackle best practices for organizing and presenting data using real- world scenarios. All course materials, assignments, and projects will be conducted in cutting-edge, highly demanded data visualization platforms, giving you the skills needed to tell compelling, data-driven stories.

Credits

3 credits

Course Code

MKT 4341