Student Agency
Spring Hill College
CourseMKT 472
A course in which students, working in teams, act as a full-service agency to prepare a comprehensive campaign for a real-world client, including research, planning and materials production using all KSAs (knowledge/skills/abilities) expected of an entry-level professional. Industry professionals, the client, and the instructor critique student campaigns.
- Credits
3 credits
- Course Code
MKT 472