Python for Marketing Analytics

Texas State University

CourseMKT 5348

This course consists of learning Python and using this programming language for data analysis and visualization. This course will help to leverage the power of historical data and to develop models that project future trends. Python will be used for exploratory data analysis, market forecasting, customer segmentation, deep learning, social media analysis and analysis of marketing images and videos.

Credits

3 credits

Course Code

MKT 5348