Advanced Consumer Behavior

This course will blend theories and applications of consumer behavior in marketing. incorporating psychological, social, cultural, and ethnic factors in the process of analyzing course will offer insights into how consumers decide, evaluate, and repurchase, how change in a myriad of consumption contexts. The course will also create opportunities theoretical frameworks. The course will guide students to integrate these frameworks supported interventions to these issues.

Credits

3 credits

Course Code

MKTG 5316