Austin Community College District
A guide through the process of a public relations/ marketing campaign in the creative sector, involving lessons on press content and messaging creation, media outlet/contact research, interactions with the press and influencers, on-site press management, event activations, grassroots promotion, and more. Intricacies of traditional and digital media will also be explored, as well as fundamental aspects of creating and executing a marketing plan and campaign.
3 credits
MUSB 2371
