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  1. Courses
  2. Principles of Public Relations and Advertising

Principles of Public Relations and Advertising

Troy University

CoursePRJ 2230

Examines the communication and persuasion concepts underpinning public relations and advertising in addition to the history, role, ethical and professional standards, strategic planning and tactical planning of strategic communication.

Credits

3 credits

Course Code

PRJ 2230

Related Courses

Prerequisites, corequisites, and courses that build on this one

Required For

Courses that require this course as a prerequisite

  • PRJ 3321

    Public Relations Cases and Strategies

    3 credits
  • ADJ 4451

    Advertising Media Planning

    3 credits
  • ADJ 3350

    Advertising Sales

    3 credits
  • ADJ 3322

    Advertising Copywriting

    3 credits
Programs

Education programs that include this course

This course is not currently part of any programs.