Sales and Promotion in Sport

This course will provide an overview of the ticket sales management facet of the sport industry. The student will leave this course with a solid understanding of what makes ticket sales, what it is, and how companies and entities apply these methods in the "real world". The course will concentrate on both the theories behind sales but also the current concepts and issues that are prevalent in the business of sport.

Credits

3 credits

Course Code

SPMG 4030