Travel and Tourism Sales and Marketing Techniques
El Paso Community College
CourseTRVM 1345
A study of marketing, sales techniques, promotions, and advertising theories as applied to the travel and tourism industry. Exposure to the marketing mix relating to market segmentation, market planning, advertising and other communication techniques. Emphasis on role playing scenarios and consumer buying behavior. Product-service mix will be addressed.
- Credits
3 credits
- Course Code
TRVM 1345