Courses

This course will examine the emergence of advertising as a form of communication, its influence upon other forms of mediated communications and its impact upon culture and society. Students will learn how to develop and present an advertising strategy for an actual brand.

The course examines basic advertising including how to develop campaign strategies, target markets, address the competition, and write successful creative platforms for advertising.

LAB. 2. This course is a critical examination of the relationship between the advertising industries and the media industries and how they have influenced each other as well as mainstream US culture.

Investigation of methods used to communicate with markets, including advertising, sales promotion, re-seller support, publicity, public relations, and corporate advertising. Includes cases combining these topics with a managerial orientation (formerly MKT 377 and more recently MKT 388).

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.

This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. As needed.

Development of design strategies and solutions as they relate to marketing, branding, and advertising for products and services. Prerequisite VISU 3732.

This course focuses on the development, implementation and presentation of an advertising campaign. Students, working in teams, are required to research the client and its situation, develop communication strategies and tactics, and plan campaign logistics and evaluation.

The course is one of a two course sequence and is the first half of the advertising concentration capstone. It synthesizes previous courses within the communication curriculum. Students will research and develop a strategic advertising plan for a national client.