Web metrics reports — compile and interpret including visits, page views, and cost-per-click data to deliver monthly performance analyses to marketing stakeholders.
Digital assets including text, images, and multimedia — optimize for SEO and cross-device usability by applying established best-practice frameworks with minimal oversight.
Keyword strategy — develop and refine by analyzing search engine patterns to direct content placement across client or organizational websites.
Campaign KPIs — select and track appropriate indicators aligned to client objectives, producing clear written summaries for marketing executives.
Analytics platform configurations — set up and adjust goal tracking and event monitoring to capture accurate visitor behavior data across digital properties.
Online marketing strategy — contribute to development and implementation by preparing channel-specific recommendations based on search performance data.
