Certificate in Digital Marketing
American Marketing Association
This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.
Duration
Not specified
Credits
Not specified
Cost
Not specified
Format
Online
What You'll Learn
AI-generatedKey competencies developed through this program
- KnowledgeApply digital marketing tactics across multiple channels using industry-standard platforms and tools.Developing
- KnowledgeAnalyze digital marketing campaign performance metrics to identify areas for optimization and improvement.Developing
- KnowledgeDemonstrate content creation and distribution strategies for various digital marketing platforms including social media and email.Developing
- KnowledgeApply search engine optimization (SEO) and search engine marketing (SEM) principles to improve online visibility and reach target audiences.Developing
- KnowledgeDemonstrate audience segmentation and targeting techniques using digital marketing tools and analytics platforms.Developing
- KnowledgeInterpret digital analytics and customer behavior data to inform marketing strategy decisions.Developing
- KnowledgeEmploy industry best practices for digital marketing compliance and ethical standards including privacy regulations and consumer protection guidelines.Developing
- MindsetEngage with emerging digital marketing trends and technologies to maintain current industry knowledge and adapt strategies.Developing
- KnowledgeExplain strategic digital marketing frameworks and terminology in professional business contexts.Emerging
- KnowledgeDistinguish between different digital marketing channels and their strategic applications based on business objectives and target market characteristics.Emerging
Skills developed through this program
- Develop strategic marketing plans in a digital marketing context
- Apply digital marketing methods and tactics to support business objectives
- Create digital content stories to engage target audiences
- Execute social media marketing strategies to support digital marketing goals
- Apply marketing automation tools and processes in a digital marketing context
- Develop and execute content marketing strategies to support digital objectives
Occupations this program prepares you for
Detailed information about this program
Course Overview Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Skill level: Beginner Learning Format This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.
What you need to earn this credential
No requirements listed.
Eligible funding programs
No funding information available.
Scholarships
No scholarships listed.