RETAIL MANAGEMENT IN MARKETING | Austin Community College District

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasInductive ReasoningSpeech ClarityOriginalityProblem Sensitivity

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium11-2021.00	Marketing Managers	title_inference	$161,030 median	+6.56%	2,670

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

Marketing strategy components — identify and document under supervisor guidance using established frameworks tied to organizational objectives and market data.
Product and service offering lists — compile and format accurately using internal product documentation and CRM databases.
Market research reports — read, summarize, and extract relevant findings to support team-level planning activities.
Presentation software and desktop publishing tools — use to prepare draft marketing materials and internal briefing decks under direction.
Sales and marketing terminology — apply correctly in written and verbal communications within cross-functional team meetings.
Customer satisfaction data — gather and organize from survey tools and databases to assist in pricing and product strategy discussions.
Marketing activities calendar — track and monitor assigned tasks and deadlines using project management tools in a team environment.
Product specifications such as design, color, and packaging — document stakeholder input from product development meetings for manager review.
Basic financial data including budgets and expenditure reports — compile and reconcile under supervision to support marketing planning cycles.
Graphics and photo imaging software — use to assist in producing visual assets aligned with brand standards under creative direction.

Course Pathway

2 courses in this program

12 courses

Program Requirements

Courses required to complete this program

MRKG 1302PRINCIPLES OF RETAILING

3 cr

MRKG 1311PRINCIPLES OF MARKETING

3 cr

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.