STORYTELLING AND NEW MEDIA SPECIALIZATION | Austin Community College District

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-2012.03

Skills

SpeakingReading ComprehensionJudgment and Decision MakingCritical ThinkingTime ManagementCoordinationActive ListeningMonitoring

Knowledge

Communications and MediaComputers and ElectronicsEnglish LanguageAdministration and ManagementTelecommunications

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionProblem SensitivityFluency of IdeasSpeech ClarityOriginalityDeductive ReasoningNear Vision

Tasks

Operate and maintain on-air and production audio equipment.
Check completed program logs for accuracy and conformance with Federal Communications Commission (FC
Read news, read or record public service and promotional announcements, or perform other on-air duti

Technology

Document management softwareGraphics or photo imaging softwareVideo creation and editing softwareHuman resources softwareMusic or sound editing software

Tools

Audio signal processorsDesktop computersDigital audio recordersEmergency alert system EAS equipmentEmergency communications scannersLaser facsimile machinesMulti-line telephone systemsPersonal computersSound mixing consolesTablet computers

Work Values

AchievementRecognitionIndependenceWorking ConditionsRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium27-2012.03	Media Programming Directors	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

On-air audio equipment and production systems — operate and troubleshoot with routine proficiency during live and pre-recorded broadcast sessions.
Completed program logs — audit for FCC compliance and resolve common inaccuracies independently, escalating complex regulatory issues as needed.
News and promotional content — read, voice, and deliver on-air material with consistent clarity and adherence to station style guidelines.
Programming team activities — coordinate daily workflows and assignments for production personnel with reduced managerial oversight.
Broadcast schedules and content quality — monitor live and recorded programming to confirm schedule adherence and acceptable performance standards.
Broadcast copy and edited tape — prepare and finalize material for air with proficient use of video creation and audio editing software.
Cross-departmental coordination — facilitate communication and task alignment between news, production, and programming departments on routine projects.
Candidate interviews and performance evaluations — conduct under established HR frameworks to support staff hiring and development goals.
Social perceptiveness and active listening — apply to interpret stakeholder feedback and adjust programming approaches in familiar operational contexts.
Web and electronic publishing tools — use content management and web editing software to update digital programming assets with moderate independence.

Course Pathway

17 courses in this program

117 courses

Program Requirements

Courses required to complete this program

PHTC 1311FUNDAMENTALS OF PHOTOGRAPHY

3 cr

PHTC 1300PHOTO DIGITAL IMAGING I

3 cr

PHTC 1371INTRO TO VISUAL LITERACY

3 cr

ENGL 2311TECHNICAL AND BUSINESS WRITING

3 cr

PHTC 1274DIRECTED STUDY YEAR ONE CAMERA AND DIGITAL DARKROOM

2 cr

PHTC 2301INTERMEDIATE PHOTOGRAPHY

3 cr

PHTC 1340PHOTOGRAPHIC RETOUCHING I

3 cr

PHTC 1313HISTORY OF PHOTOGRAPHY

3 cr

ECON 2302PRINCIPLES OF MICROECONOMICS

3 cr

PHTC 2274DIRECTED STUDY YEAR TWO CAMERA AND DIGITAL DARKROOM

2 cr

PHTC 1341COLOR PHOTOGRAPHY I

3 cr

PHTC 2340PHOTOGRAPHIC STUDIO MANAGEMENT

3 cr

MATH 1332CONTEMPORARY MATHEMATICS

3 cr

PHTC 2309LOCATION PORTRAITURE

3 cr

PHTC 2343PORTFOLIO DEVELOPMENT

3 cr

PHTC 2275STUDIO AND LOCATION PRODUCTION

2 cr

ARTS 1304ART HISTORY II (14TH CENTURY TO THE PRESENT)

3 cr

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.