Markets, Innovation & Design
Bucknell University
The Markets, Innovation & Design program exposes students to the orchestration, design, logic and strategy underlying organizations' key marketing practices, highlighting the interplay between market research and the strategic management of the marketing mix and brands. Students learn quantitative, empathic, interpretive and visual methods to assess relationships between consumers and their environments and practice techniques that transform ideas into reality.
- Credits
32 credits
- Format
In-Person
Credentials this program stacks toward
No program pathways.
Detailed information about this program
No detailed information available.
What you need to earn this credential
No requirements listed.
Eligible funding programs
No funding information available.
Scholarships
No scholarships listed.