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  1. Programs
  3. Mass Communication (B.A.)

Mass Communication (B.A.)

East Texas Baptist University

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The mission of the Department of Communication is to provide students with the theoretical foundations, as well as the practical knowledge and skills of effective communication principles in a contemporary society within the context of a biblical worldview. The programs within the Department reflect the changing media landscape, and prepare students to become ethical and responsible professionals in a broad range of careers which utilize the knowledge and skills taught in the discipline.

Credits

120 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Texas

    Texas

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1122.00

Skills

Reading ComprehensionSpeakingActive ListeningInstructingWritingActive LearningLearning StrategiesCritical Thinking

Knowledge

English LanguageEducation and TrainingCommunications and MediaPsychologyComputers and Electronics

Abilities

Oral ComprehensionOral ExpressionSpeech ClarityWritten ComprehensionWritten ExpressionDeductive ReasoningInductive ReasoningSpeech RecognitionNear VisionProblem Sensitivity

Tasks

  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.

Technology

Document management softwareMusic or sound editing softwareGraphics or photo imaging softwareDesktop publishing softwareVideo creation and editing software

Tools

Audio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computers

Work Values

RelationshipsAchievementIndependenceRecognitionWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium25-1122.00Communications Teachers, Postsecondarytitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Full-scope curricula for undergraduate and graduate communications programs — plan, evaluate, and revise autonomously to align with disciplinary standards and institutional goals.
  • Advanced graduate seminars on topics such as rhetorical theory, media criticism, and intercultural communication — design and deliver to diverse postsecondary student populations.
  • Complex non-routine student performance challenges — diagnose and address by adapting instructional strategies and assessment methods to individual learner needs.
  • Scholarly communications literature across English language, sociology, psychology, and media studies — synthesize critically to inform curriculum development and original research.
  • Analytical and scientific software tools — apply to support research-informed course content and to model evidence-based argumentation for graduate students.
  • Graduate student theses and capstone projects — supervise and evaluate with expert feedback on methodology, argumentation, and scholarly writing standards.
  • Problem sensitivity and deductive reasoning — exercise to anticipate curricular gaps and proactively restructure course content before performance outcomes decline.
  • Interdisciplinary course content drawing on philosophy, history, and fine arts — integrate into communications instruction to broaden students' critical analytical frameworks.
  • Collaborative faculty course development initiatives — lead within a department, coordinating with colleagues to ensure coherent program sequencing.
  • Social perceptiveness and empathy — deploy consistently to recognize diverse student needs and adapt instructional tone and pacing across classroom and advising contexts.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
65%
Placement Rate
92%