Certified Trade Show Marketer (CTSM)
Exhibitor Group
The CTSM program covers a comprehensive set of knowledge and skills for trade show and corporate event marketers.
Duration
The core curriculum includes 23 required sessions and 7.5 hours of elective sessions for a total 42 hours of classroom study. Candidates typically take 2-3 years to receive their CTSM credentials
Credits
Not specified
Cost
Not specified
Format
Hybrid
Skills developed through this program
- Apply measurement and analytics techniques to evaluate trade show and event performance
- Develop integrated planning and execution strategies for trade show and corporate event programs
- Align marketing and sales objectives with exhibit and event initiatives to support organizational goals
- Manage global exhibit marketing requirements across diverse markets and audiences
- Design exhibit, experience, and event environments that enhance attendee engagement and brand impact
Occupations this program prepares you for
Detailed information about this program
Certification is for All Levels of Experience - New To The Industry: CTSM education is designed to provide you with a solid foundation of knowledge, giving those tasked with on-the-job-learning the tools, education and support needed to excel. - Industry Veterans: Expand on your hard-won 5+ years of trade show experience. This option allows you to swap out core education for approved electives,which are labeled CTSM5. - Graduates: As a CTSM graduate you have the unique option of adding onto your core certification 4 different levels of upgrades: Bronze, Silver, Gold and Diamond. Certification is a Three-Step Process: Classroom training. Final exam. Portfolio. We work with you, when you are ready. Take as little or as much time as you need to complete the process. Classroom training consists of 23 required sessions and 7.5 hours of electives. You must apply classroom knowledge to a real life project in order to fulfill graduation requirements. After completing the course curriculum, candidates must pass a comprehensive exam with a score of 75 percent or better. Finally, candidates will build a portfolio that is based on and outlines real life projects for which the candidate has been responsible.
What you need to earn this credential
No requirements listed.
Eligible funding programs
No funding information available.
Scholarships
No scholarships listed.