Creative Writing Option, Arts and Science | Holyoke Community College

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-1011.00

Skills

Active ListeningSpeakingReading ComprehensionJudgment and Decision MakingCritical ThinkingTime ManagementComplex Problem SolvingCoordination

Knowledge

DesignEnglish LanguageComputers and ElectronicsFine ArtsCommunications and Media

Abilities

Fluency of IdeasOriginalityOral ComprehensionWritten ComprehensionOral ExpressionNear VisionVisualizationProblem SensitivityInformation OrderingVisual Color Discrimination

Tasks

Work with creative directors to develop design solutions.
Present final layouts to clients for approval.
Manage own accounts and projects, working within budget and scheduling requirements.

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersDigital still camerasDigital video camerasLaptop computersPersonal computersSketching pencilsTablet computers

Work Values

IndependenceAchievementWorking ConditionsRecognitionRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium27-1011.00	Art Directors	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

Design solutions — develop collaboratively with creative directors by contributing original concepts grounded in client strategy and brand standards.
Final layout presentations — prepare and deliver to clients with limited oversight, incorporating feedback cycles and clearly articulating design rationale.
Own accounts and projects — manage end-to-end within established budget and scheduling requirements across concurrent mid-scale engagements.
Creative, copywriting, and production department heads — confer routinely to align on client requirements and synchronize cross-functional creative workflows.
Layout design approaches — formulate independently, specifying type size and style, photography direction, animation cues, and sound guidelines for standard campaign formats.
Art materials, copy, and print proofs — review and approve with confidence, applying production knowledge and quality standards in a fast-paced agency setting.
Video creation and editing software — use competently to direct and assemble motion assets that support integrated advertising or branding projects.
Client presentation styles and techniques — adapt based on audience, industry sector, and campaign objectives during regular client-facing meetings.
Web page and desktop publishing software — apply across digital and print deliverables to maintain visual consistency throughout a project lifecycle.
Time management and coordination — exercise across multiple active projects by prioritizing tasks, delegating to junior designers, and meeting hard deadlines.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.