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  1. Programs
  2. Certified Auctioneers Institute (CAI)

Certified Auctioneers Institute (CAI)

National Auctioneers Association

Certification

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

CAI is different from NAA’s other designations. It’s a three-year program in which attendees spend a week each year onsite at Indiana University. It’s an intensive program involving late nights working on projects, in committees, fine-tuning business plans, and other projects that happen in the time between classes.CAI, unlike other designations, focuses on the business of the auction industry rather than on a particular asset class.

Duration

3 years

Cost

Designation Holder: $1474 Member: $1499 Non-Member: $1909Show moreShow less

Format

In-Person

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

CAI, unlike other designations, focuses on the business of the auction industry rather than on a particular asset class. While attendees learn about different types of auctions, the focus is on business planning, development, and structure. Attendees register for CAI I, CAI II, and CAI III in successive years. Gaps between CAI I, II and III of more than two years require approval of the Education Director, and often are addressed by having attendees audit CAI classes for a year before returning to the program. NOTE: To attend CAI an application must be submitted and approved To apply for CAI you must: - Be at least 21 years of age - Have at least two years in the auction industry - Hold a high school diploma or its equivalent - Submit an application with references To obtain the CAI designation: - Attend all three weeks of instruction - Complete an auction proposal, which is critiqued by the CAI Committee (between CAI I and II) - Work in committees to plan and execute the CAI Benefit Auction in CAI II - Complete a business plan (between CAI II and III) - Present the above business plan to their class and a team of examiners in CAI III - Be a current member of the NAA

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

No locations specified.

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

  • Develop comprehensive auction business plans to guide organizational strategy and growth
  • Apply financial, legal, and operational principles to manage auction operations sustainably
  • Analyze auction markets and asset classes to support informed business development decisions
  • Collaborate in committees to plan, execute, and evaluate auction events and benefit auctions
Career Pathways

Occupations this program prepares you for

  • Demonstrators and Product Promoters41-9011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certification)

  • Product demonstrations — deliver independently to groups of customers using rehearsed techniques on a consistent retail or event floor schedule.
  • Customer purchasing decisions — influence by matching specific product features to expressed needs during routine demonstration interactions.
  • Demo area displays and attention-grabbing arrangements — design and assemble with minimal direction to maximize foot traffic at a promotional booth.
  • Sales records for promoted products — maintain accurately in a spreadsheet at the close of each demonstration shift.
  • Demonstration performance reports — compile and submit, including audience size, questions received, and coupons distributed, to a team lead.
  • Persuasion techniques — apply consistently to move undecided customers toward a purchase in a high-traffic retail or event environment.
  • Product knowledge — build through self-directed research of manufacturer materials and competitor comparisons before new product launches.
  • Time allocation across multiple demonstration tasks — manage independently to meet scheduled start times and shift objectives without prompting.
  • Verbal product explanations — adapt in real time based on customer reactions and comprehension signals during live store demonstrations.
  • Presentation software and web browsers — use to prepare and review visual product support materials ahead of a scheduled demonstration event.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported