Public Relations
San Jose State University
The BS Public Relations, offered by the School of Journalism and Mass Communications, prepares students for the broad and exciting field of integrated strategic communication. Students learn how to promote an organization’s brand through news outlets and social media influencers, how to create and implement marketing communication assets, and how to plan and execute public relations campaigns. The program includes courses in research, web analytics, strategic writing, content creation, event ...
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What you need to earn this credential
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