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My LER
My LER
  1. Programs
  3. Understanding Your Market

Understanding Your Market

Small Business Administration

Micro-CredentialCIP: 52.1402

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Teaches how to conduct market research to better understand your customers and competitors.

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1011.00

Skills

SpeakingReading ComprehensionActive ListeningCritical ThinkingActive LearningWritingComplex Problem SolvingJudgment and Decision MakingInstructingLearning StrategiesMathematicsSocial PerceptivenessMonitoringPersuasion

Knowledge

English LanguageAdministration and ManagementMathematicsSales and MarketingComputers and ElectronicsCommunications and MediaCustomer and Personal ServiceEducation and TrainingEconomics and AccountingSociology and Anthropology

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningInductive ReasoningSpeech ClarityProblem SensitivityInformation OrderingFluency of IdeasSpeech RecognitionNear VisionMathematical ReasoningCategory FlexibilityOriginality

Tasks

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, ma
  • Prepare and present summaries and analyses of survey data, including tables, graphs, and fact sheets
  • Consult with clients to identify survey needs and specific requirements, such as special samples.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Web page creation and editing softwareAnalytical or scientific softwareWord processing softwareGraphics or photo imaging softwareDocument management softwareDevelopment environment softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareExpert system softwareData base user interface and query softwareObject or component oriented development softwareWeb platform development softwareData base management system softwareCustomer relationship management CRM softwareVideo creation and editing software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersLaser printersNotebook computersOptical character readersPersonal computersPersonal digital assistants PDAScannersTablet computersDomain name servers DNSTeleconferencing equipmentVideoconferencing equipmentLaser facsimile machinesPhotocopiers

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Business Teachers, Postsecondary25-1011.00
  • Survey Researchers19-3022.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Micro-Credential)

  • Undergraduate course lectures — deliver structured presentations on foundational business topics such as introductory accounting or marketing principles under faculty mentorship in a university classroom setting.
  • Course syllabi and handouts — prepare basic instructional materials following departmental templates and guidelines for an assigned undergraduate course.
  • Student assignments and examinations — evaluate and assign grades using established rubrics provided by the supervising faculty member or department.
  • Classroom discussions — initiate and facilitate guided conversations on business case studies with undergraduate students under the guidance of a senior faculty mentor.
  • Student attendance and grade records — maintain accurate documentation in the institution's learning management system in compliance with departmental policies.
  • Current business literature — read and summarize recent journal articles and trade publications to incorporate relevant developments into course preparation.
  • Professional conferences and associations — attend discipline-specific academic events to begin building scholarly networks and awareness of emerging research.
  • Research projects — contribute to faculty-led investigations in a designated business field, assisting with data collection and literature review under direct supervision.
  • Word processing and spreadsheet software — use standard academic productivity tools to draft course materials, record grades, and organize instructional content.
  • Learning management platforms — upload course materials, post announcements, and respond to student inquiries through institutional software such as a university LMS.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported