Bachelor of Science (B.S.) Major in Digital Media Innovation (Sports Media Concentration) | Texas State University

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-2012.03

Skills

SpeakingReading ComprehensionJudgment and Decision MakingCritical ThinkingTime ManagementCoordinationActive ListeningMonitoring

Knowledge

Communications and MediaComputers and ElectronicsEnglish LanguageAdministration and ManagementTelecommunications

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionProblem SensitivityFluency of IdeasSpeech ClarityOriginalityDeductive ReasoningNear Vision

Tasks

Operate and maintain on-air and production audio equipment.
Check completed program logs for accuracy and conformance with Federal Communications Commission (FC
Read news, read or record public service and promotional announcements, or perform other on-air duti

Technology

Document management softwareGraphics or photo imaging softwareVideo creation and editing softwareHuman resources softwareMusic or sound editing software

Tools

Audio signal processorsDesktop computersDigital audio recordersEmergency alert system EAS equipmentEmergency communications scannersLaser facsimile machinesMulti-line telephone systemsPersonal computersSound mixing consolesTablet computers

Work Values

AchievementRecognitionIndependenceWorking ConditionsRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium27-2012.03	Media Programming Directors	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

Complex audio and production equipment — diagnose, maintain, and optimize performance across a full broadcast operation without technical supervision.
FCC rules and regulatory compliance — autonomously evaluate program logs, resolve nuanced violations, and implement corrective procedures station-wide.
On-air performance and editorial voice — deliver and direct high-quality news, announcements, and live content that reflects the station's brand identity.
Programming staff and broadcast teams — direct and coordinate all personnel activities across news, sports, and entertainment programming divisions.
Full programming schedule and quality standards — continuously monitor content across platforms, handling non-routine performance or compliance issues decisively.
Broadcast copy and multimedia content — develop, edit, and produce polished material using advanced video, audio, and graphics software for multi-platform distribution.
Interdepartmental strategic alignment — lead coordination efforts across news, programming, sales, and engineering to ensure cohesive operational execution.
Personnel management cycle — independently oversee hiring, performance appraisal, coaching, and disciplinary processes for a full programming department.
Complex programming problems — apply systems analysis and deductive reasoning to diagnose scheduling conflicts, audience trends, and competitive gaps.
Negotiation and vendor relationships — independently manage content licensing, syndication agreements, and supplier contracts to optimize programming resources.

Course Pathway

24 courses in this program

Program Requirements

Courses required to complete this program

MC 4324Visual Storytelling

3 cr

MC 4325Coding and Data Skills for Communicators

3 cr

COMM 1310Fundamentals of Human Communication

3 cr

MC 4327Mobile Media and Development

3 cr

ENG 1310College Writing I

3 cr

ENG 1320College Writing II

3 cr

MC 4343Immersive Storytelling

3 cr

MC 4345Drone Storytelling

3 cr

MC 4337Data Journalism

3 cr

US 1100University Seminar

1 cr

POSI 2310Principles of American Government

3 cr

MC 4347Social Media Video

3 cr

MC 4360Mobile Storytelling in the Outdoors

3 cr

POSI 2320Functions of American Government

3 cr

MC 4361Documentaries

3 cr

MC 1301Introduction to Mass Communication

3 cr

MC 4381Fundamentals of Digital and Online Media

3 cr

MC 4330Internship

3 cr

ART 2313Introduction to Fine Arts

3 cr

DAN 2313Introduction to Fine Arts

3 cr

MU 2313Introduction to Fine Arts

3 cr

MC 4331Strategic Sports Communication

3 cr

TH 2313Introduction to Fine Arts

3 cr

MC 4357Sports as News

3 cr

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.