Marketing
Western Kentucky University
Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting/ advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The objectives of the marketing program are to teach students 1.
- Credits
84 credits
Credentials this program stacks toward
No program pathways.
Detailed information about this program
No detailed information available.
What you need to earn this credential
No requirements listed.
Eligible funding programs
No funding information available.
Scholarships
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