University of Alabama
This course is designed to provide students with exposure to common primary and secondary research sources and tools used to draw meaningful conclusions about audiences. Students will learn how to critique, analyze and interpret data extracted from various sources in order to guide decision-making for programs and campaigns in advertising and public relations.
3 credits
APR 280
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Public Relations Leadership
International Public Relations PWGE, USGC
Crisis and Emergency Management
A+PR Management PWES, W
Channel Planning
Public Relations Writing
Public Relations Strategy PWES, W
Advertising Strategy PWES, W
