Intro to Audience Analysis
University of Alabama
This course is designed to provide students with exposure to common primary and secondary research sources and tools used to draw meaningful conclusions about audiences. Students will learn how to critique, analyze and interpret data extracted from various sources in order to guide decision-making for programs and campaigns in advertising and public relations.
Credits
3 credits
Course Code
APR 280
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite
- APR 4273 credits
Public Relations Leadership
- APR 4263 credits
International Public Relations PWGE, USGC
- APR 4253 credits
Crisis and Emergency Management
- APR 4233 credits
A+PR Management PWES, W
- APR 4223 credits
Channel Planning
- APR 3323 credits
Public Relations Writing
- APR 3033 credits
Public Relations Strategy PWES, W
- APR 3023 credits
Advertising Strategy PWES, W