Channel Planning
University of Alabama
CourseAPR 422
A wide-ranging, strategically focused course intended to develop decision-making skills involving both traditional and non-traditional media as well as the use of other communication channels. Students execute a case study project that involves complex strategy and media buying. PW: Executive Systems
Credits
3 credits
Course Code
APR 422
Related Courses
Prerequisites, corequisites, and courses that build on this one
Required For
Courses that require this course as a prerequisite