Public Relations and Advertising Case Studies

Jacksonville State University

CourseCOM 400

Through the analysis of real-life cases, the role of public relations and advertising strategies for message development and construction between an organization and its diverse stakeholders is explored.

Credits

3 credits

Course Code

COM 400

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

COM 304
Introduction to Advertising
3 credits
COM 330
Introduction to Public Relations
3 credits

Required For

Courses that require this course as a prerequisite

COM 440
Campaign Management: Public Relations & Advertising
3 credits