Campaign Management: Public Relations & Advertising

COM 400, COM 415 or COM 412, and COM 430. The capstone course in PR and Advertising where students develop objectives, planning, messaging, and creative media promotion through participation in research, planning, presentation, and problem-solving techniques to effectively address public relations issues, including diversity in communication. Students will engage in public relations and advertising campaign management. The course serves as a means of assessing program learning outcomes.