Hospitality Marketing
University of Alabama
CourseHSM 420
Course presents basic knowledge and practices for developing strategic marketing plans for hotel/motel organizations. Includes property/product market and competition analysis, promotion and sales planning, and internal/external sales and promotion techniques. Writing proficiency is required for a passing grade in this course.
Credits
3 credits
Course Code
HSM 420
Related Courses
Prerequisites, corequisites, and courses that build on this one
Prerequisites
Complete these courses before enrolling