Auburn University at Montgomery
This course is an introduction to the use of Business Analytics and big data as a strategic resource. A focus is placed on integrating the knowledge of analytics tools with an understanding of how companies leverage data analytics to gain strategic advantage. The key areas of customer analytics and surveys of data mining techniques and applications will also be covered. Case approach is used to emphasize hands-on learning and a real-world view of Business and big data analytics.
3 credits
INFO 5880
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
