Appl Bus and Data Analytics

This course introduces the practical application of business analytics in a variety of contexts. Emphasis is placed on presenting findings to varied constituencies. Key topics to be covered may include predictive modeling and analytics, data visualization, quantitative and qualitative data analysis, and digital marketing analysis. Students will explore the data-driven business decision making through case analyses and a course project with data and software.

Credits

3 credits

Course Code

INFO 6590