Alabama A&M University
General survey of interactive business activities related to planning product/service offer, price, promotion, and distribution in domestic and global market.
3 credits
MKT 315
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Marketing Management
Global Marketing and its Environment
Health Care Marketing
Services Marketing
Sales Force Management
Digital Design Marketing
Marketing Channels
Business-to-Business Marketing
Personal Selling
Promotion Management
Retail Management
Buyer Behavior
