Alabama A&M University
The purpose is to provide a thorough understanding of the principles and concepts of marketing as they apply to health care organizations. Students will be exposed to markets composed of varying degrees of managed care, and application from both a traditional fee-for-service approach and a managed care framework will be discussed. The course will examine the application of marketing tools and strategies in today’s dynamic health care environment.
3 credits
MKT 455
Prerequisites, corequisites, and courses that build on this one
